My first professional assignment was an international development project on the sustainable use of natural resources in Honduras, where I worked closely with the local communities and conducted workshops that targeted local social and ecological concerns. A following job brought me to Angola where I worked in a program for the reintegration of civil war soldiers. After these assignments I felt the need to change from solemnly field related work to campaigning and started working in new media and communication. After co-founding a platform for socially and environmentally responsible tourism funded by the European Social Fund, I was responsible for the implementation of social media strategies including the production of video campaigns and cross media content.